"Americans are expected to spend an average of $155.43 on gift cards this year" - Retailpro.com. Up $10 from last year.
With the obvious advantages of practicality and convenience, gift cards give recipients the ability to buy exactly what they want.
I see this increase in gift card purchases to be a trend that will continue in the future, With the access to e-gift cards now, I believe the choice of gift cards as gifts will only grow. With that said, His Man Friday will have to push their gift cards in the holiday season. Especially knowing that over 30% of gift cards don't even get used - His Man Friday can really cash in!
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